ShopXchange

Safe, local used item exchange, facilitated through existing retail stores, with no communication between traders.

CLIENT

ShopXchange & SquareSix Technologies

SERVICES

UX Research, UX & UI Design

INDUSTRIES

Used Item Resale

The clients presented an idea which had briefly been hashed-out in a discovery workshop. We were brought in to spearhead research, find a product-market fit, further develop the idea, implement tasteful revenue models and design the UX and UI.

Background

At Creative Studio, we believe that every project is unique and requires a personalized approach. That's why we take the time to understand our clients' goals and objectives before creating a customized plan to achieve them. Whether it's a logo design, website development, or a complete branding overhaul, we work closely with our clients throughout the entire process to ensure that their vision is brought to life.

GOAL

Castro Capital wanted to be seen as a powerful, respected, yet close, trustworthy partner. We were looking for a mixture of minimalism and power and elegance that looks into the future and reflects itself as someone you can count on

SOLUTION

Inspired by luxury, we created a monogram which represents the two "C's", portraying them in a symmetrical and elegant design. They are joined together by the "+" symbol, speaking for the contributions they make to their projects and investors. The letter "R" and "P" stand out due to their style, positioning a high-quality concept. Simple details that help distinguish Castro Capital from the competition. More than textures, the brand uses a unique way to distribute its visual elements based on geometric shapes, highlighting typographic hierarchies and filling empty spaces with minimalist elements to compliment the visual frame.